Brand advocates don’t necessarily need to come from outside your organization. Why not look inside for some great people who are familiar with your work, and really believe in it?

Employee advocates can not only increase your reach, but they are also easier to relate to (than say, your CEO). They are everyday people, and as such, can seem more trustworthy. To take advantage of this opportunity to extend your reach and connect with more people, Social Media Today has put together a list of a few guiding principles. These, along with some employee encouragement, are the first steps in getting your employees more engaged.

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