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The Importance of Building a Sitemap

Thinking of creating a new website? One important step that many do not think about is their sitemap and how relevant it is to the overall brand and marketing of their company.

Thinking of creating a new website? One important step that many do not think about is their sitemap and how relevant it is to the overall brand and marketing of their company.

Before I go into detail about the importance of designing your sitemap, let me first provide a description of what it is. As described by Wikipedia: “A sitemap can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion” – this blog post will focus on the sitemap as a planning tool.

Many businesses believe that having their website designers and developers create their sitemap is the only way to go, and while the website designers have the skills to do so, the business itself has the most knowledge on the goods/services. Here are some tips on how to create a sitemap:
  1. Always start with a homepage – this is what your users first see, so even though it may sound obvious to have, account for it so you know how large your main navigation may be.
  2. Figure out what is most important to your users – as the wiki description states, items are usually listed in a hierarchical order. What is most important to them, should be most important to you, and easy to access within your new site.
  3. Highlight your company – this includes creating sections such as “About Us”, “News and Media” and so on.
My suggestion, take a stab at your sitemap first before the designer’s come in. Once they see which sections and content are most important to you, they can provide suggestions and can better help you.
Posted by on 7/8/2014 9:28:32 AM

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Steve Mark
This is very informative and helpful information. Thanks for sharing this.
8/11/2014 8:33:16 AM

SEO @Agua
Building site map is of absolute importance and there are tips to help you get through. When creating a sitemap always begin with a homepage and highlight the company
9/10/2014 7:44:52 AM

Noah Watson
Good information. Sitemap take the user to the web site step by step. It is also very useful for getting more traffic on website.
9/25/2014 7:57:40 AM

Adam - Website Designer
After reading the article I created a sitemap for my website with great care. The best part is it really worked in improving my business.
10/15/2014 5:24:51 AM

Web Design Halifax
From our shop we can't stress the importance of a sitemap enough to our clients. We always recommend they take a stab at it before we begin their project.
11/3/2014 3:32:12 PM

Seo Calgary
Before I started designing my website I was researching a lot and came across this extremely helpful article. The ideas are really wonderful and helpful.
11/15/2014 3:54:47 AM

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