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Hope Air named a Website of the Month


Hope Air is a not-for-profit that works to provide those in financial need with free travel to medical care far from home. In Canada, healthcare coverage starts at the door of the doctor’s office. How you get to the doctor and any related travel costs fall to you. Hope Air is the only national charity providing free flights to low-income families who must travel to specialist medical care that does not exist in their communities. Hope Air believes that where you live in Canada and how much money you make should not determine your ability to access our healthcare system. A free flight lets families focus on what is truly important – their health.
 
Goals of the new Hope Air website included creating a website that was visually and structurally appealing to Hope Air’s audience, which would serve as a major component of their overall communication strategy. It was important to create a compelling first impression to visitors by showcasing a fresh, modern look to engage stakeholders while connecting the right user to the right content to drive them to take action.  Clearly conveying the impact that Hope Air has on people’s lives in an authentic and compelling manner was a priority.
 

“Hope Air is very pleased with the outcome of our new website. A.K.A. was able to incorporate the unique features we required with novel solutions."

Doug Keller-Hobson,
CEO


Hope Air is a not-for-profit that works to provide those in financial need with free travel to medical care far from home. In Canada, healthcare coverage starts at the door of the doctor’s office. How you get to the doctor and any related travel costs fall to you. Hope Air is the only national charity providing free flights to low-income families who must travel to specialist medical care that does not exist in their communities. Hope Air believes that where you live in Canada and how much money you make should not determine your ability to access our healthcare system. A free flight lets families focus on what is truly important – their health.
 
Goals of the new Hope Air website included creating a website that was visually and structurally appealing to Hope Air’s audience, which would serve as a major component of their overall communication strategy. It was important to create a compelling first impression to visitors by showcasing a fresh, modern look to engage stakeholders while connecting the right user to the right content to drive them to take action.  Clearly conveying the impact that Hope Air has on people’s lives in an authentic and compelling manner was a priority.

“Hope Air is very pleased with the outcome of our new website. A.K.A. was able to incorporate the unique features we required with novel solutions."

Doug Keller-Hobson,
CEO

 

 
Posted by Global Administrator on 4/30/2018 2:41:21 PM


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